Home Copy 2 | Talent Accelerator

ABOUT US

The Digital Growth Marketing Talent Accelerator, hosted at Toronto Metropolitan University (TMU), is designed to help businesses elevate their growth marketing strategies, through expert-led sessions, hands-on workshops, and small-group coaching, you’ll leverage the skills to create real growth and change at your company.

DIGITAL GROWTH MARKETING

Digital Growth Marketing is a data-driven marketing approach that focuses on scaling a business’s growth using digital channels, experimentation, and continuous optimization.

Instead of just running ads, a digital growth marketer might:

Test multiple ad creatives

Optimize landing pages for conversions

Track user drop-off points

Improve onboarding emails

Retarget users based on behavior

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The program brings together top industry experts and thought leaders, providing real-world insights and actionable skills that you can apply immediately to your business.

REGISTER

DESIGNED FOR

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YOUR LEARNING JOURNEY

Our curriculum covers the essential pillars of digital growth marketing, including:

Marketing Strategy & Experimentation –
Set goals and test growth opportunities

SEO & Paid Advertising –
Drive traffic and maximize ROI

Marketing Automation & AI –
Save time, personalize, and scale effectively

Social Media & Content Marketing –
Build engagement and brand awareness

Conversion Optimization –
Turn visitors into customers

Measurement & Analytics –
Track performance and refine strategies

ACADEMIC LEADERSHIP

The program was developed by Dr. Jenna Jacobson, an Associate Professor at Toronto Metropolitan University, who serves as the Academic Lead. She is also the Founding Director of the Retail Leadership Institute and Eaton Chair of Retailing at the Ted Rogers School of Management. Her research on digital retailing, social media, and user behaviour has been published in top journals, such as International Journal of Information Management, Journal of Business Research, and International Journal of Consumer Studies. As a renowned scholar, she regularly provides expert commentary in various news outlets such as the Financial Times, Bloomberg, The Globe and Mail, National Post, and Toronto Star.

View Projects

The program brings together top industry experts and thought leaders, providing real-world insights and actionable skills that you can apply immediately to your business.

REGISTER

MEET OUR EXPERTS

You’ll learn directly from industry leaders, strategists, and entrepreneurs who’ve scaled organizations across Canada and beyond. Some of our speakers include:

PROGRAM FORMAT

Duration:
20 Week Program

Final Showcase:
Participant Presentations

Delivery:
Weekly online live sessions

Cost: $6,000 per Business Participant

Structure:
Expert talks, facilitator-led coaching sessions in small groups (maximum 3 participants to a facilitator), and hands-on exercises

WHAT MAKES THIS PROGRAM VALUABLE

Work-Embedded Training

Gain work-embedded training tailored to your business needs

Top
Experts

Learn directly from Canada’s Top Digital Growth Marketing
Experts

Actionable Strategies

Apply actionable strategies and hands-on coaching to refine your approach

Marketing
Tools

Get exposure to the best marketing and sales tools to achieve your goals

Learn directly from top experts and walk away with actionable strategies you can implement right away to strengthen and scale your business.

REGISTER

SUCCESS STORIES

Here's what our participants had to say about the DGM Program

Clarity on Digital Gaps and Priorities

"The biggest impact has been clarity. We now understand where our digital gaps were, how to prioritize them, and what concrete steps move the needle."

From Overwhelmed to Confident and Capable

"For me personally, the biggest impact has been gaining the confidence and skillset to contribute meaningfully to our marketing strategy. What once felt overwhelming now feels structured and actionable. I can now use data, automation, and AI to create real improvements in how Requity engages partners and supports our clients."

Building Scalable, Measurable Marketing Systems

Before the program, our marketing activities were inconsistent and heavily dependent on manual effort. Through this training, we gained a deep understanding of how to build scalable systems, measure performance, and communicate our value in a way that resonates with our customers with better story telling.

SUCCESS STORIES

Here's what our participants had to say about the DGM Program

Clarity on Digital Gaps and Priorities

"The biggest impact has been clarity. We now understand where our digital gaps were, how to prioritize them, and what concrete steps move the needle."

From Overwhelmed to Confident and Capable

"For me personally, the biggest impact has been gaining the confidence and skillset to contribute meaningfully to our marketing strategy. What once felt overwhelming now feels structured and actionable. I can now use data, automation, and AI to create real improvements in how Requity engages partners and supports our clients."

Building Scalable, Measurable Marketing Systems

Before the program, our marketing activities were inconsistent and heavily dependent on manual effort. Through this training, we gained a deep understanding of how to build scalable systems, measure performance, and communicate our value in a way that resonates with our customers with better story telling.