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DIGITAL GROWTH MARKETING

TALENT ACCELERATOR

Turning Digital Growth Potential into Measurable Impact

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(Priority access to the next growth cohort)

Trusted by top teams:


ABOUT US

The Digital Growth Marketing Talent Accelerator, hosted at Toronto Metropolitan University (TMU), is designed to help businesses elevate their growth marketing strategies, through expert-led sessions, hands-on workshops, and small-group coaching.
​You’ll leverage the skills to create real growth and change at your company.
Digital Growth Marketing 
is a data-driven marketing approach that focuses on scaling a business’s growth using digital channels, experimentation, and continuous optimization.
​All with the goal of sustainable, measurable growth.sustainable, measurable growth.
Test multiple ad creatives
Optimize landing pages for conversions
Track user drop-off points
Improve onboarding emails
Retarget users based on behavior

Instagram followers grew from 5,000 to 10,258 (+105%), while YouTube views increased by +7,400%.

Mantle

Page-one keyword rankings achieved through SEO-led content and organic search optimization.

ChocoSol Traders


DESIGNED FOR

📊

Business Marketing Leads at small to medium-sized enterprises (SMEs)

🛠️

Professionals responsible for implementing and refining marketing strategies

🎓

Individuals looking to gain practical insights through structured training and coaching

🚀

Teams seeking to implement learnings directly into their business

139% increase in LinkedIn impressions, driving stronger B2B visibility.”

Oppos

“The direct feedback, practical tools, and wide range of strategies significantly improved our marketing results.”

Randoli

Scaled to 139,000+ monthly visitors with a 52% lift in direct traffic.”


​- Landscape Direct

“The frameworks helped us craft tailored, impactful messaging that resonates with our target customers.”

- Fibracast Ltd.


MAP YOUR SUCCESS

Our curriculum covers the essential pillars of digital growth marketing.

1. Marketing Strategy & Experimentation
Set goals and test growth opportunities
2. SEO & Paid Advertising
Drive traffic and maximize ROI

3. Marketing Automation & Artificial Intelligence
Save time, personalize, and scale effectively
4. Social Media & Content Marketing 
Build engagement and brand awareness
5. Conversion Optimization
Turn visitors into customers
6. Measurement & Analytics
Track performance and refine strategies

Our incredible success stories speak for themselves

A
B
C
A

A Clear Framework for Strategic Growth

The most important impact that this program had was that it provided a framework for future growth that will help guide our decisions and keep our marketing efforts focused and strategic.


B

Understanding What Drives Growth

DGMTA provided visibility into all the different aspects of marketing that need to be addressed for growth.

Mona Datt 

Loom Analytics

C

Transforming Our Funnel Strategy

For ChocoSol, the best part was the Funnel class. Understanding every stage of the customer path in our company was an amazing help — it allowed us to see where we could improve at each step and offer a better overall experience to our customers.


Michael Vintimilla

ChocoSol Traders

The program brings together top industry experts and thought leaders, providing real-world insights and actionable skills that you can apply immediately to your business.

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MEET OUR EXPERTS

 You’ll learn directly from industry leaders, strategists, and entrepreneurs who’ve scaled organizations across Canada and beyond. Some of our speakers include:


Brent Stirling, Founder of The Growth Crew
Kelsey Reidl, Marketing Expert & Coach
George Arabian, The Owner and Founder of NVISION
Rhys Mohun, Founder of Formentor Labs
Kareem Rahaman, Founder of Splash Effect
Kelly Harris, Lawyer / Founder of Harris & Co
"The program has given us an understanding of the value and importance of proper marketing, and a valuable tool to continue our growth in a more meaningful, target-oriented approach. This is invaluable knowledge."

- Albert McCray

   McCray Opticals


PROGRAM FORMAT

Duration: 
20-Week Program

Schedule: 
3 Hour Session 

​Per Week

Delivery Mode: 
​Online Live Sessions

Final Showcase: 
Participants present their growth strategies and results
Session Structure:
Expert Talks
​- Facilitator-led Coaching 
​  (3 Participants per facilitator)
​- Group Discussions
​- Hands-on Exercises / Assignment

WHAT MAKES THIS PROGRAM VALUABLE

Work-Embedded Training

Gain work-embedded training tailored to your business needs

Top 
Experts

Learn directly from Canada’s Top Digital Growth Marketing
Experts

Actionable Strategies

Apply actionable strategies and hands-on coaching to refine your approach

Marketing 
Tools

Get exposure to the best marketing and sales tools to achieve your goals


ACADEMIC LEADERSHIP

The program was developed by Dr. Jenna Jacobson, an Associate Professor at Toronto Metropolitan University, who serves as the Academic Lead. She is also the Founding Director of the Retail Leadership Institute and Eaton Chair of Retailing at the Ted Rogers School of Management. 


Her research on digital retailing, social media, and user behaviour has been published in top journals, such as International Journal of Information Management, Journal of Business Research, and International Journal of Consumer Studies. As a renowned scholar, she regularly provides expert commentary in various news outlets such as the Financial Times, Bloomberg, The Globe and Mail, National Post, and Toronto Star.

Meet the Administration Team

The DGM administration team supports the smooth delivery of the program by managing coordination, communication, and day-to-day operations behind the scenes.

Adnan Syed

Program Operations Lead &
Director, Talent Accelerator

Zainab Jabla

Program Administration & Digital Marketing Lead

From zero tracking to clear, measurable growth across SEO, social, email, and paid channels.
This program turns marketing from a cost into a growth engine.

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Participant Presentations

Participants come together at the end of the session to share their successes, connect, and celebrate the impact of the Digital Growth Marketing Talent Accelerator Program

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Digital Growth Marketing Talent Accelerator

Turning Digital Growth Potential into Measurable Impact

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